6" Ribbed Swim Bait
1 per pack
$6.99
Veteran-founded • Built through fishing
Built for the water. Built with purpose.
Veteran Alan Coderre created River Raider Outdoors while finding his way through PTSD. Fishing and making baits gave him a constructive outlet. The purpose now reaches further: build dependable products, promote time outdoors, and help other veterans find connection on the water.
Why River Raider exists
Fishing became more than time on the water.
River Raider Outdoors grew from Alan Coderre’s own effort to live with PTSD and find a positive direction through fishing. Making baits kept his hands and mind engaged. Time on the water gave him room to reset. The business now carries that experience forward by making dependable products, promoting the outdoors, and encouraging other veterans to find connection through fishing.
Veteran-foundedBuilt from Alan’s experience and the need for a constructive outlet.
Purpose beyond productsEvery bait supports a brand centered on veterans, fishing, and the outdoors.
Connection on the waterRiver Raider promotes fishing as a way to spend time outside and reconnect with others.
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Featured baits
Small-batch products from a veteran-founded brand.
Custom color option
Your color. Your bait.
Choose Custom Color on an eligible product for an additional $1.99 per pack, then describe the base color, flake, accent, or combination you have in mind. Custom orders require a four-pack minimum.
Shop custom-ready baitsFrom the field
Fishing, product testing, veteran stories, and the purpose behind River Raider Outdoors.
